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Application of RFID Smart Card in Business Loyalty

Views:0     Author:Site Editor     Publish Time: 2018-03-29      Origin:Site

In today's society, every body has ourselves loyalty cards or membership cards in the market or store, and the RFID smart cards are ideal for loyalty cards and gift cards. Unlike magnetic stripe cards, smart cards work offline and don't require an expensive infrastructure on the backend. You can easily issue and process your own secure electronic gift cards, membership cards, or loyalty cards. You can start your own affordable loyalty program by replacing old-fashioned paper gift certificates and punch card frequency programs with smart cards.


All of your RFID gift cards can be loyalty cards, too. There is no extra equipment or software needed to process loyalty cards. Think of it as two "wallets" on the RFID card that "talk" to each other depending on how your program is set up. Visit our loyalty page for more information on what loyalty can do for your business. The software for Loyalty is the same as Gift Cards, so there is no extra equipment needed to process loyalty.


Build loyalty with smart cards and watch your business grow. Showing appreciation will go a long way toward strengthening your relationships with your customers. One way to show customers that you value their business is to provide them with glossy, personalized loyalty RFID smart cards. Customers can sign up for a loyalty program in-store as part of a marketing promotion or loyalty campaign.


All of your RFID gift cards can be loyalty cards, too. There is no extra equipment or software needed to process loyalty cards. Think of it as two "wallets" on the card that "talk" to each other depending on how your program is set up. Visit our loyalty page for more information on what loyalty can do for your business. The software for Loyalty is the same as Gift Cards, so there is no extra equipment needed to process loyalty.


With loyalty programs, customers can be rewarded for their patronage. With RFID smart cards you can acknowledge frequent customers and award points according to their level of spending - you can encourage repeat purchases by enabling a points-based reward system. You can offer customers discounts and points toward merchandise, and record valuable data about their buying preferences at the same time. A loyalty solution can coordinate a customer loyalty campaign for just one business or for a group of affiliated companies. Merchants can team up to offer joint promotions.


Benefits of Smart Card - based customer loyalty solutions. Smart cards increase transaction efficiency and promote increased purchasing, while decreasing costs due to human error, magnetic strip failure, or fraud. Unlike systems with magnetic stripes, smart loyalty cards are processed off-line. They only require a smart card terminal and a smart loyalty card. There is no costly infrastructure on the back end and no additional transaction costs to worry about - you are in control. It is less likely that a customer will lose or discard a smart card. 


Rewards and Incentives. Multiple reward and incentive options can be linked to the business location, purchase, smart card, product and or historical information. These options set the parameters for instant rewards and incentives to customers. Our loyalty systems let you create programs for a more direct and friendlier relationship between you and your customers.


Customers Accumulate Points on their Cards. With each visit, customers have their balance checked on an easy-to-use smart card terminal with built-in keypad and display. Once they reach a pre-defined amount of points, the terminal beeps and your customers receive a gift. You define how many points your customers can receive with each dollar spent. New RFID cards can be activated at the same terminal.


Gift cards and Pre-paid card services. You can use a smart card loyalty system for gift cards or as a smart card for prepaid products and services. Instead of accumulating points, you load value onto the RFID card. (Think of a $10 coffee card that you sell to your customers for $8 or the $100 worth of dry cleaning for $90.) This is much better than paper gift certificates which are often lost or discarded, hard to track, easy to duplicate and susceptible to fraud. Smart card gift cards are easily traceable and can be immediately activated or deactivated.


Smart cards collect and manage marketing data. In addition to coordinating loyalty cards and points, the loyalty system can collect and manage valuable marketing data from all transactions that use loyalty cards, including data about customer demographics, purchase frequency, product types purchased, and geographic area. Details of loyalty points and point-gaining transactions are captured by a stand-alone card terminal and transferred to a PC or a back end server for further analysis. You can review a customer’s accrued points, redeemed points, and deleted points. The loyalty software maintains a complete database of all customer rewards and reward suppliers.


RFID cards have many forms of applications, such as Smart Card, Paper Card, Gift Card, Lottery Card and so on. SUNORIENT is a large-scaled professional China RFID card manufacturer, you can contact us for more RFID card customization information.


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